TradeMalta organised the Malta Pavilion at Gulfood 2026, one of the world’s largest food and beverage trade exhibitions, held in Dubai between 26th and 30th January, supporting Malta-based companies in their efforts to expand into international markets.

Seven Maltese companies from the food and beverage sector participated in the exhibition, presenting a range of products including beer, soft drinks, energy drinks, snacks, biscuits, crackers, sauces, condiments, and powdered mixes for cakes and custard.

The event provided a platform for local businesses to engage directly with international buyers and distributors, explore emerging industry trends, and identify new export opportunities across global markets.

TradeMalta’s involvement covered pre-event preparation, funding support through its International Trade Promotion Incentive Schemes, promotional guidance for participants, and on-the-ground support during the exhibition to facilitate networking and maximise commercial engagement.

Commenting on TradeMalta’s participation, Tania Brown, Chief Executive Officer of TradeMalta, said: “Gulfood 2026 continues to provide a strategic platform for Maltese food and beverage companies seeking to grow beyond our shores. TradeMalta’s active involvement in the preparation of such events and its officials’ presence on the ground during the event ensures that participating businesses are supported at every stage, enabling them to connect meaningfully with international partners and position their products competitively within global markets.”

Gulfood 2026 marked the 31st edition of the annual exhibition, bringing together more than 8,500 exhibitors from 195 countries.

Carmen Walls, Senior Manager at TradeMalta, who led Malta’s participation at Gulfood, commented: “Our focus throughout the fair was to ensure that Maltese exhibitors could fully leverage the opportunities Gulfood offers. The level of interest shown in Maltese products and the quality of engagements held throughout the week reaffirm the value of Malta’s participation at such an important international event.”

Main image: Carmen Walls, Senior Manager Trade Malta, and Ian Portelli, Senior Executive Trade Promotion (Right) together with Maltese exhibitors in front of the Malta Pavilion at Gulfood 2026