Malta is actively cultivating its extended reality (XR) industry, which includes virtual, augmented and mixed reality technologies – collectively referred to as immersive tech.
XR has a wide range of applications, from education to commercial ventures, and has already made significant inroads locally.
In sectors like tourism and real estate, XR has enhanced user engagement, while industries such as film and manufacturing have adopted it for tasks such as performance capture and rapid prototyping.
The entry of major players like Draw & Code Labs signals a new chapter in Malta’s aspirations to become a key player in this fast-growing field. As XR technologies evolve and investment in metaverse initiatives increases, Malta is positioning itself as a hub for innovation in immersive tech.
